Market Research –  global Halal consumer

• The global Muslim consumer base is estimated to be 1.8 billion spread over 100 countries
• The Halal market has the potential to grow considerably, driven by increasing diversity of the Halal consumer markets, combined with strong demographic trends
• Demand for Halal personal care products and pharmaceuticals is driven by increased consumer knowledge of the ingredients used in the formulation of such products and the way they are produced
• Conscientious consumers are specifically reaching out for Halal endorsed products and are choosing to spend money on cosmetics and pharmaceuticals to fit in with their religious and cultural requirements
• Women are the main decision makers for purchasing lifestyle products
• Typical Halal consumer is an educated middle to high social class female